Model resting on a blanket in the Highlands
A creative proposal by Motionplastic

HIGHLANDS

in motion.
MAAG / Creative explorationScroll to discover ↓
01 / The starting point

A familiar world.
A new way to feel it.

The campaign is the starting point. We explore how its atmosphere can unfold into new images, movement and stories — extending the Highlands world beyond a single frame.

Original campaign reference featuring a model outdoors
Original reference01
New interpretation with a windswept model in a black coat
New interpretation02
02 / The film

Let the landscape
set the rhythm.

Highlands — motion study / 16:9

One atmosphere.
More ways to tell it.

03 / Beyond the film

A vertical chapter. A portrait. A detail held a little longer. Moving images and stills bring different moments of the same creative world into focus.

Vertical motion study9:16
Portrait in yellow knitwear against a Highland landscape
Portrait / Colour & character
Patterned outerwear in an atmospheric valley
Still / Texture & presence
04 / In context

From a world.
To a living campaign.

Two ways the Highlands story could meet its audience: a vertical reel and a website opening. Visual proposals, using the same campaign materials.

MAAGREEL CONCEPT
01 / A moment in the feed
Vertical reel · Visual proposal
MAAGTHE HIGHLANDS EDIT
Highlands campaign imagined as a website opening
HIGHLANDSin motion.
A new chapter, shaped by the landscape.
02 / An invitation to explore
Website opening · Visual proposal
Close-up of wild Highland grasses
MAAG × Motionplastic

The next chapter
starts here.

A creative conversation, brought to life.